Through Direct Seed Marketing (DSM), the seed quality improved leading to dramatic changes in the consumption of seeds.

56 Number of districts (woredas) in Ethiopia that have adopted the Direct Seed Marketing (DSM) approach selling quality seeds directly to the farmers.

Source: ISSD

170T Amount of seeds consumed in Bona district (woreda) in 2013. The district showed seed consumption levels of 50.9t and 86.6t respectively, in 2010 and 2011.

Source: ISSD

81% Increase in productivity in hybrid maize in Bona woreda. Due to the interplay of ISSD’s activities, productivity rose from 3,700kg/ha to 6,700kg /ha in the years from 2011 to 2014.

Source: ISSD